Brazil

Brazilian Gaming: How Gamers Pay & Play

Brazilian Gaming: How Gamers Pay & Play

An Overview: Gaming in Brazil: Historically, Brazil has been a forerunner in many industries, and the gaming sphere is no exception. From immersive storylines to competitive esports, the Brazilian gaming landscape stands as a testament to innovation and user engagement. In this article, we shall journey through the pivotal statistics, emerging trends, and the potential this sector holds for potential investors and aficionados alike.

The Boom of Gaming Numbers: A Snapshot

  • Brazil ranks as the 5th largest gaming market in the world as of 2022, showcasing immense potential and growth. Source
  • An estimated 75.7 million individuals in Brazil identify as gamers. Quite the number for a nation brimming with diversity and zest.
  • On average, Brazilian players spent around USD 259 on games in 2022. This showcases the willingness to invest in quality gaming experiences and products.

How do gamers play and pay in Brazil?

The preferred payment methods of gamers in Brazil varied widely based on factors such as age, income, and access to banking tools. However, some relevant points include:

1. Boleto Bancário: This is a popular payment method in Brazil, not just among gamers, but for online purchases in general. Boleto Bancário is a type of invoice that can be paid at any banking agency or online. It’s attractive for those who don’t have a credit card or choose not to use it for online purchases.

2. Credit Cards: Many gamers prefer the convenience and benefits (such as installment payments) offered by credit cards. Major gaming platforms, like Steam, PlayStation Network, and Xbox Live, support payment with local credit cards.

3. Pre-Paid Cards and Gift Cards: These are especially popular among the younger audience who might not have access to credit cards. Pre-paid cards, like Rixty or Go4Gold, and official platform gift cards (e.g., Steam gift cards) are commonly used to add credits to gaming accounts.

4. Bank Transfers and Online Debit: Some gamers prefer making bank transfers or using online debit options available through their bank accounts.

5. Mobile Payments: With the rise of mobile gaming, mobile payment options have also become popular, especially for in-app microtransactions.

You can verify all payment methods avaible in Brasil here.

  1. Mobile Gaming’s Meteoric Rise: It’s no surprise that with the surge in smartphone usage, mobile gaming has found its strong footing in Brazil. About 50% of the gamers lean towards mobile platforms, underscoring the segment’s growth trajectory. Source
  2. Esports Takes Center Stage: Brazil has witnessed a marked rise in esports’ popularity, with many players gaining global acclaim. The revenue from esports alone was projected to cross USD 21 million in 2020, a significant leap from previous years. Source
  3. A Preference Shift to Digital: With the ongoing pandemic, there has been an undeniable shift to digital downloads as opposed to physical purchases, paving the way for a more connected and seamless gaming experience.

The Benefits of Diving into the Brazilian Gaming Ecosystem

  • A Flourishing User Base: Brazil boasts a young, tech-savvy population hungry for new gaming experiences. Investing here means catering to an enthusiastic and ever-growing user base.
  • Diverse Gaming Preferences: From action to strategy, Brazilian gamers have varied tastes. This ensures multiple entry points for developers and investors.
  • Strong Earnings Potential: With consumers willingly spending on games and in-game purchases, the return on investment potential is quite enticing.

In Conclusion: The Brazilian Gaming Ecosystem, with its vibrant culture and enthusiasm for digital trends, has undeniably solidified its position on the global gaming map. As the industry evolves, so does the potential for market entrants to make their mark. By tapping into this rich tapestry, one can be a part of an industry set for exponential growth.



Autor:

Hanlie Richter

Marketing Analyst at FacilitaPay and Growth enthusiast.

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