Colombia
Discover Colombia: Your Next
Profitable Investment
Destination
Seize Colombia's dynamic growth, government backing and  strategic position, to not only tap into a thriving local consumer market but also bridge your business to broader horizons across Latin America.
Colombia Market Overview
Population
52M
Internet users
75.7%
of the population
E-commerce
Market Size:
42,3B
1
Colombian online consumers are becoming familiar with buying from foreign websites.
Growth of the
E-commerce Market
27%
2
of the population
E-Shoppers
26M
3
The total addressable market is expanding along with the increase of connectivity.
Available Payment Methods
Cash
Credit Cards
Debit Cards
Bank Transfer
Cryptocurrencies
Payment Preferences in Colombia
Credit Cards
42%
Bank Transfers
30%
Debit Cards
9%
Cash
9%
Other
6%
E-Wallets
4%

Learn more about global payments

PSE (Pagos Seguros en Línea)
The preferred alternative payment solution in Colombia. Pagos Seguros en Línea allows your customers to make bank transfers directly from their bank accounts, without needing a credit card.
Baloto
Baloto is Colombia’s main lottery operator in the country and also has a payment network, with more than 13.500 payment stations, it’s able to reach 96% of the cities. Clients can pay purchases offline or online. When choosing the offline option, they receive a payment voucher with a barcode and a serial number, which can be paid at one of the payment stations.
SuRed
Being one of the largest payments networks in Colombia, SuRed is partnered with more than 27.000 convenience stores from different brands and across 32 departments. Clients who choose this payment method receive a voucher that can be paid in cash at any of their points.
Efecty
With real-time confirmation and easy user experience, Efecty is one of the most popular cash payment vouchers in Colombia, payable in over 10,000 locations throughout the country. Increases your sales by reaching a vast part of Colombian customers that prefer to pay offline, with cash and allows you to reach the unbanked population.
Local Credit Cards
This payment method is one of the primary options of Colombians when shopping online. All Colombian cards are enabled to make international purchases, yet, local banks and issuers impose some obstacles to international shopping. FacilitaPay card solution offers local acquiring what increases approval rates.
Local Debit Cards
The use of debit cards in Colombia is growing rapidly, with more than 20 million cardholders by 2021. The number of POS terminals has also increased to over 200,000, boosting card payments. The FacilitaPay card solution offers local acquiring, increasing approval rates.
3x
6x
12x
24x
36x
Installments
The instant payment system created by the Central Bank of Brazil is changing the market by performing transfers and payments, in a few seconds, at any time of the day - including weekends and holidays - in a safe and practical way.
Download our
Colombia Country Guide

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